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Hamster
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Posted: 10:02 am |
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bjork73 wrote: Hamster wrote: bjork73 wrote: It's a pretty simple formula... the customer gets what is wanted, how it is wanted, pretty much the same way every time, in a comfortable and non-threatening setting. It's a pretty standardized and unfeeling warm snuggly  , but it can be yours for a few bucks (or for me, $5.80... don't ask  )...
I GOTTA ask now! 
Venti Quad Breve 140-degree White Chocolate/Caramel Mocha 
 
I want that!!
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Erinna1112
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Posted: 04:03 am |
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It's not the coffee (which, IMO, is not the best out there); it's the experience. The whole "it's hip to spend the day at Starbucks" thing is what they're selling. Four-dollar coffee is simply a bonus. I know people who spend most of their saturday mornings there, having a crumbleberry muffin (now THOSE are yummy), reading the paper, doing the crossword, and socializing with six or seven other people who spend their saturday mornings there. Me, I'd rather be someplace else, but it works for them.
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bjork73
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Posted: 10:15 am |
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True, the social environment of Starbucks is a key to its success (Howard Schultz's goal is to have Starbucks be a "third place" in consumer's daily routines... home, Starbucks, and work). Still, the formula is the same as it is with the products they sell: comforting, generically hip, and consistent.
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dcamp78
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Posted: 07:46 am |
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I would attribute some of their success to the TV show 'Friends'.
The gang hung out in a nice coffee shop all of the time, didn't they?
Big Dave
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