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24HourForums.com > Supported Forums > Saint's Printing Press > The Recommended Reading Thread

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shirohniichan
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 Posted: 06:43 pm

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The basic premise of the book is that "the medium is the metaphor" (similar to Marshall McLuhan's assertion that "the medium is the message". TV is a metaphor for for entertainment, so everything shown on TV has to be entertaining in order to succeed. Thus news, politics, religion and other "serious" topics are made entertaining to work on TV. We are so devoted to entertainment that we tend to ignore that which isn't entertaining.

 

Oops-- that was supposed to be "the metaphor is the message" (i.e. anything on TV is entertainment).

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24HourForums.com > Supported Forums > Saint's Printing Press > The Recommended Reading Thread


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